TikTok Ads Manager Case Study
Increase sales and reduce ACOS through strategic optimization
Overview
- In today’s fast Food and beverage Brand partnered with our agency ACOS11 to scale their sales through TikTok Ads Manager. Their goal was clear.
Reach new audiences, increase conversions, and reduce cost per acquisition while building a strong TikTok Shop presence. - Through a structured ads strategy, data driven optimization, and creative testing, we achieved exceptional growth within the first 30 days.
Strategy
- Full Funnel Ad Structure:
We built a 3 layer funnel inside TikTok Ads Manager.
Top of Funnel (Awareness): Broad targeting, trend-based creative testing.
Middle of Funnel (Engagement): Retargeting viewers, engagers, profile visitors.
Bottom of Funnel (Conversion): Retargeting add-to-cart users and shop visitors. - Creative Production & Testing:
We developed 12+ engaging videos.
* UGC product demos.
* Problem solution hooks.
* Before/after transformations.
* Fast captions & trend based sounds.
Winning creatives were scaled based on CTR, thumb stop rate, and CPCSmart Targeting. - We used:
* Interest + behavior based audiences.
* Lookalike audiences based on purchasers.
* Retargeting audience of 14 days. - Conversion Optimization*Campaigns optimized for:
*Conversion (Complete Payment).
*Add to Cart.
* View Content.
We leveraged TikTok pixel + TikTok Shop integration to track exact purchases..
Results
key Roles
* TikTok users respond best to fast, entertaining, authentic UGC style.
* Scaling works when creatives are refreshed every 7 to 10 days.
* Broad targeting works best when combined with strong creatives.
* Conversion campaigns outperform traffic campaigns for purchases.
* TikTok Shop + Ads integration significantly boosts conversion rate.
FAQ'S
What exactly is TikTok advertising and why should my business consider it?
TikTok advertising allows businesses to reach a massive and highly engaged audience on the TikTok platform through various ad formats. It’s crucial for businesses looking to target younger demographics, build brand awareness through creative content, and drive conversions in a fast paced, trend driven environment.
Who is ACOS 11, and what makes you specialists in TikTok Ads?
ACOS 11 is a specialized digital advertising agency focused on delivering exceptional ROI. We have a dedicated team with deep expertise in TikTok’s unique algorithm, ad formats, audience targeting, and content best practices to create campaigns that resonate and convert.
Is TikTok advertising suitable for my business, even if it's not a Gen Z-focused brand?
Absolutely! While TikTok has a strong Gen Z presence, its user base is rapidly diversifying across age groups. We conduct thorough audience research to determine if your target customers are active on TikTok and how we can best reach them with tailored content.
How long does it typically take to see results from TikTok ad campaigns?
Results can vary depending on your industry, budget, and campaign goals. However, with effective strategy and creative, brand awareness can build quickly, while conversion focused campaigns often show initial data within a few weeks, allowing for rapid optimization.
What types of TikTok ad formats do you manage?
We manage a full spectrum of TikTok ad formats, including In Feed Ads, TopView Ads, Brand Takeovers, Branded Hashtag Challenges, and Branded Effects, choosing the best fit for your campaign objectives.