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How TikTok Shop Drives Success for Fashion & Beauty Brands By ACOS 11

Increase sales and reduce ACOS through  strategic  optimization

Overview

  • In today’s fast moving e-commerce world, social commerce is reshaping how customers discover and purchase products. TikTok Shop has emerged as a key platform where entertainment meets instant shopping , especially in categories like fashion and beauty.
  • At ACOS 11
    ‎we explored how TikTok Shop enables brands to connect with audiences through authentic content, creator partnerships, and data driven campaigns that turn viewers into loyal customers
    Background.
  • Fashion and beauty are two of the most engaging verticals on TikTok, driven by trend based content, tutorials, and influencer recommendations.
  • Many brands struggle to bridge the gap between viral visibility and consistent sales. That’s where TikTok Shop’s in app shopping system makes a difference .By allowing seamless product discovery, checkout, and engagement without leaving the app.

Strategy

  • Content-Driven Commerce:
    We created short form videos showcasing styling tips, before and after transformations, and quick demos.
    Each video featured a clear call to action linked directly to TikTok Shop, helping viewers make instant purchases while engaged.
  • Creator Collaborations:
    We partnered with micro influencers who had niche audiences in fashion and beauty.
    Creators produced authentic reviews and unboxing videos that matched their usual posting style, increasing credibility and organic engagement.
  • Data & Optimization:
    We leveraged TikTok Ads Manager to test multiple creatives, track performance metrics (CTR, ROAS, CPC), and continuously refine targeting based on audience insights.
    The use of Spark Ads and Live Shopping Events further boosted engagement and conversion rates.

30 days the campaign achieved

Traffic on TikTok Shop page
0 %
ROAS
X
Conversion Rate
%
Conversion Rate
Million

Conclusion

  • At ACOS 11, we continue to help fashion and beauty brands unlock their growth potential through TikTok Shop by blending creativity with performance marketing.
  • If your brand is ready to scale through TikTok Shop, contact ACOS 11 today to develop a tailored strategy that converts views into loyal customers.

FAQ'S

What is TikTok Shop, and how is it different from regular TikTok Ads?

TikTok Shop is an in app e commerce feature allowing direct product sales. Unlike regular ads, it keeps users within TikTok for the entire shopping journey.

We provide end to end management, from strategy and setup to product optimization, creator collaborations, live shopping, and targeted ads.

Yes, we identify suitable creators, facilitate partnerships, manage content briefs, and track their performance.

We track key metrics like product views, purchases, conversion rates, and sales revenue, providing transparent performance reports.

There are specific eligibility criteria (e.g.business registration, product categories) we help you understand and navigate these.

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