Transforming Amazon Sales ACOS 11's Impact on Copper Creek Hardware
Increase sales and reduce ACOS through strategic Amazon PPC optimization
Overview
A home goods brand Copper creek hardware approached Acos 11 to improve its Amazon advertising results. Despite consistent ad spending, the brand struggled with high ACOS and stagnant sales. The objective was to achieve higher sales with better efficiency all within one month.
Strategy by ACOS11
ACOS 11 implemented a focused 3-step approach:
- Campaign Optimization:
Rebuilt ad campaigns with clear segmentation for branded and non-branded keywords, daily budget limits, and targeted bids. - Keyword & Ad Improvements:
Added high-converting keywords, removed non-performing ones, and introduced negative keywords to stop waste. - Ad Expansion:
Combined Sponsored Products, Sponsored Brands, and Sponsored Display ads to capture customers at all touchpoints.
Results (45 Days ):
Conclusion
- With a strategic approach and continuous optimization, ACOS 11 helped the client achieve profitable growth increasing sales while cutting ad costs.
FAQ'S
What were the main challenges faced by the premium electronics brand
The main challenges for the brand were: high ACOS (42%), low new to brand acquisition (18%), and limited reach despite consistent ad spend.
What strategy did ACOS11 adopt?
ACOS11 adopted a full funnel DSP approach, including Awareness (30%), Consideration (35%), and Conversion (35%).
Which segments were used for audience targeting?
Competitor ASIN viewers, lifestyle lookalikes, Prime subscribers, and Prime Video audiences were used for audience targeting.
Which segment yielded the best ROAS?
The abandoned cart retargeting segment yielded the best ROAS (18.7x).
What are the key takeaways from this case study
The key takeaways are to leverage Amazon first party data, integrate full-funnel + DSP + Sponsored Ads for maximum ROAS, and aggressively test creatives while balancing new acquisition and retention.