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Amazon DSP Case Study 487% ROAS Growth
Overview
Premium electronics brand struggled with high ACOS (42%), low new to brand acquisition (18%), and limited reach despite consistent ad spend.
Strategy
- Full Funnel DSP: Awareness 30%, Consideration 35%, Conversion 35%
- Audience: Competitor viewers, lifestyle lookalikes, Prime users, Prime Video audiences
- Optimisation: Sequential messaging, dynamic creatives, frequency caps, cross channel attribution
Results (90 Days)
Top Segments
- Abandoned cart retargeting: 18.7x ROAS.
- Competitor ASIN viewers: 14.2x ROAS.
- Prime Video tech viewers: 9.3x ROAS.
FAQ'S
What were the main challenges faced by the premium electronics brand
The main challenges for the brand were high ACOS (42%), low new to brand acquisition (18%), and limited reach despite consistent ad spend.
What strategy did ACOS11 adopt?
ACOS11 adopted a full funnel DSP approach, including Awareness (30%), Consideration (35%), and Conversion (35%).
Which segments were used for audience targeting?
Competitor ASIN viewers, lifestyle lookalikes, Prime subscribers, and Prime Video audiences were used for audience targeting.
Which segment yielded the best ROAS?
The abandoned cart retargeting segment yielded the best ROAS (18.7x).
What are the key takeaways from this case study
The key takeaways are to leverage Amazon first party data, integrate full funnel + DSP + Sponsored Ads for maximum ROAS, and aggressively test creatives while balancing new acquisition and retention.